Is it worth it to get an ISO certification for your business?
According to extensive studies in this area, the answer is yes!
According to a 2009 UN survey, 98% of companies that received ISO certification considered it a good or very good investment. A review of 82 studies on ISO standards found that these certifications provide obvious benefits in terms of corporate operations, customer satisfaction, and employee engagement.
“ISO is like building a solid foundation for your home,” says BDC consultant Isabel Ledox. You can build a strong business on it. ” He advises entrepreneurs to adopt ISO and other standards.
Isabel Ledox lists the true benefits of certification as follows:
1) Continuous improvement in the best ways
ISO and other standards allow you to access the best known international practices in your business. Standards exist for everything from quality management to environmental performance, information security, food security, risk management, health and safety.
2 ) Helps you be more productive and productive
Your adherence to standards requires that you clearly define, document, and monitor your business processes. You also need to set goals for your company and measure your own progress. This is essential for building a clean and productive business.
3) Keeps customers happy
Standards help retain customers by improving complaint management, quality control, and monitoring customer satisfaction. Research shows that one of the main benefits of certification is the reduction of customer complaints. “Every business is looking for more customers, but if you do not keep them satisfied, you will only have more dissatisfied customers,” said Isabel Lodex.
4) Improving revenues
Certification can help keep your income low. According to a 2015 analysis of 92 studies, three companies in the five companies that implemented ISO increased their revenue. Revenue increases were significantly higher than companies without ISO certification.
The best performance results occur in companies that make a continuous effort to improve operations and do not try only before certifying audits. “It’s a good investment, but you still have to try,” says Isabel Ledox.
5) Open the door to new markets
Standards give your business access to new markets. For example, you may be eligible for government contracts that require certain standards. Or maybe, you can connect to the supply chain of a big company or a big project. Many standards are recognized worldwide and increase their credibility with customers in international markets.
6) Nurture team commitments
Complying with ISO standards can help you cultivate a committed and efficient workforce. According to a 2012 survey, companies with ISO certification reported better job satisfaction, turnover, absenteeism, employee motivation, and manager-employee relationships.
The certification process brings together managers and employees in order to achieve common goals, using consistent processes. “Managers and employees are raising their commitment to help improve the business,” said Isabel Ledox.
7) Applies to all organizations of any size
Certification is useful for businesses of all sizes, even those with only a few employees. Smaller businesses sometimes seek this certification because of supply chain requirements or when they want to do their best in their operations.
8) The advertising prestige of the organization is greatly strengthened
Whether you like it or not , obtaining valid ISO certifications from officially licensed centers will strengthen the brand of your company and organization. Certainly customers feel better about companies and organizations that have received these international certifications.
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